Content Pillars
Founder's Story
WORK WITH KATY
Need good content? Start with your
story.
Content Pillars
Founder's Story
WORK WITH KATY
Need good content? Start with your
story.
Content Pillars
Founder's Story
work with katy
Need good content? Start with your
story.
The goal: to attract steady leads with a true story and a clear offer.
If you're a founder or consultant in a service-based business, your best bet to build visibility is organic content. That means social, emails, podcast appearances, and speaking.
Your story will make you memorable and relatable, which is the only way you'll catch on an algorithm these days. Let's work together to turn your story into an organic marketing plan that you can do without a huge agency or team.
(01)
Step 1: Story Extraction
This is the easy part. Over a few calls, I'll interview you to capture your hero's journey. The story will go into a messaging playbook.
(02)
Step 2: Offer Pitch
If you're speaking or networking, you'll need to be able to describe your offer in 30 seconds. I'll write your offer pitch(es). We'll add the offers to your playbook.
(03)
Step 3: Content Pillars
Drawing from your values and the problems you solve, we'll build content categories with prompts and ideas for each. All added to the playbook.
(04)
Step 4: Founder-First Marketing Strategy
The most common mistake in marketing is a lack of focus. I'll recommend a few platforms and campaigns to focus on to start generating leads organically.
I’ve had the pleasure of working with Katy on several projects and cannot express how AMAZING she is to work with. Her ability to capture a brand’s voice and personality is unmatched. Plus, she is an absolute delight to work with!
Alexz Miller
Brandetize Agency
Working with Katy on my copy for my group coaching program was a dream. When I saw the copy for the first time I was like, “Oh my god, she has captured what I’ve been trying to say for years.”
Kristin Constable
Business Coach
I enjoy working with Katy so much. She writes in a voice that feels so authentic. We've worked on four separate businesses and she knocks it out of the park every time. Her empathy and care shows up in her work; you will feel supported and cared for!
Susan Chen
Vedic Meditation Teacher
A lyrically gifted, hilarious, and wish-fulfilling fairy, she’ll make your dreams come true while being an absolute joy to work with. Katy played a pivotal role in shaping the foundations of my brand- a brand I love.
Mark Krassner
Alignment Coach
Brand story stats over the years
I was certified as a StoryBrand Certified Guide and Copywriter for 8 years, teaching the hero's journey as a marketing tool.
150+
Clients over the years
85%
Referral-based clientele
12
Brand message workshops
8
Years as a copy consultant
5
Workshops given in 5 countries
The goal: to attract steady leads with a true story and a clear offer.
If you're a founder or consultant in a service-based business, your best bet to build visibility is organic content. That means social, emails, podcast appearances, and speaking.
Your story will make you memorable and relatable, which is the only way you'll catch on an algorithm these days. Let's work together to turn your story into an organic marketing plan that you can do without a huge agency or team.
(01)
Step 1: Story Extraction
This is the easy part. Over a few calls, I'll interview you to capture your hero's journey. The story will go into a messaging playbook.
(02)
Step 2: Offer Pitch
If you're speaking or networking, you'll need to be able to describe your offer in 30 seconds. I'll write your offer pitch(es). We'll add the offers to your playbook.
(03)
Step 3: Content Pillars
Drawing from your values and the problems you solve, we'll build content categories with prompts and ideas for each. All added to the playbook.
(04)
Step 4: Founder-First Marketing Strategy
The most common mistake in marketing is a lack of focus. I'll recommend a few platforms and campaigns to focus on to start generating leads organically.
I’ve had the pleasure of working with Katy on several projects and cannot express how AMAZING she is to work with. Her ability to capture a brand’s voice and personality is unmatched. Plus, she is an absolute delight to work with!
Alexz Miller
Brandetize Agency
Working with Katy on my copy for my group coaching program was a dream. When I saw the copy for the first time I was like, “Oh my god, she has captured what I’ve been trying to say for years.”
Kristin Constable
Business Coach
I enjoy working with Katy so much. She writes in a voice that feels so authentic. We've worked on four separate businesses and she knocks it out of the park every time. Her empathy and care shows up in her work; you will feel supported and cared for!
Susan Chen
Vedic Meditation Teacher
A lyrically gifted, hilarious, and wish-fulfilling fairy, she’ll make your dreams come true while being an absolute joy to work with. Katy played a pivotal role in shaping the foundations of my brand- a brand I love.
Mark Krassner
Alignment Coach
Brand story stats over the years
I was certified as a StoryBrand Certified Guide and Copywriter for 8 years, teaching the hero's journey as a marketing tool.
150+
Clients over the years
85%
Referral-based clientele
12
Brand message workshops
8
Years as a copy consultant
5
Workshops given in 5 countries
The goal: to attract steady leads with a true story and a clear offer.
If you're a founder or consultant in a service-based business, your best bet to build visibility is organic content. That means social, emails, podcast appearances, and speaking.
Your story will make you memorable and relatable, which is the only way you'll catch on an algorithm these days. Let's work together to turn your story into an organic marketing plan that you can do without a huge agency or team.
(01)
Step 1: Story Extraction
This is the easy part. Over a few calls, I'll interview you to capture your hero's journey. The story will go into a messaging playbook.
(02)
Step 2: Offer Pitch
If you're speaking or networking, you'll need to be able to describe your offer in 30 seconds. I'll write your offer pitch(es). We'll add the offers to your playbook.
(03)
Step 3: Content Pillars
Drawing from your values and the problems you solve, we'll build content categories with prompts and ideas for each. All added to the playbook.
(04)
Step 4: Founder-First Marketing Strategy
The most common mistake in marketing is a lack of focus. I'll recommend a few platforms and campaigns to focus on to start generating leads organically.
I’ve had the pleasure of working with Katy on several projects and cannot express how AMAZING she is to work with. Her ability to capture a brand’s voice and personality is unmatched. Plus, she is an absolute delight to work with!
Alexz Miller
Brandetize Agency
Working with Katy on my copy for my group coaching program was a dream. When I saw the copy for the first time I was like, “Oh my god, she has captured what I’ve been trying to say for years.”
Kristin Constable
Business Coach
I enjoy working with Katy so much. She writes in a voice that feels so authentic. We've worked on four separate businesses and she knocks it out of the park every time. Her empathy and care shows up in her work; you will feel supported and cared for!
Susan Chen
Vedic Meditation Teacher
A lyrically gifted, hilarious, and wish-fulfilling fairy, she’ll make your dreams come true while being an absolute joy to work with. Katy played a pivotal role in shaping the foundations of my brand- a brand I love.
Mark Krassner
Alignment Coach
Brand story stats over the years
I was certified as a StoryBrand Certified Guide and Copywriter for 8 years, teaching the hero's journey as a marketing tool.
150+
Clients over the years
85%
Referral based clientele
8
Years as a copy consultant
12
Brand message worskhops/talks
5
Workshops given in 5 countries