Find funnel holes
Train your AI
WORK WITH KATY
Guide high-ROI marketing with the right brand
foundations.
The goal: To install a brand brain into your marketing & AI, and diagnose the holes in your funnel.
If you're a growth-stage company with a small marketing team, you may start to notice that marketing, sales, and fulfillment are all fragmented. This is where a strong brand saves the day.
I work as a fractional brand director, defining the soul of your brand and installing it across your business: from lead gen, through sales, and into fulfillment and retention.
When you have a strong brand function in your business (and in your AI), you don't have to guess about alignment, campaign priority, or wasting time on useless marketing projects. I'll install that function, then train your AI and team to run with it.
(01)
Step 1: Define Your Ideal Client
Now that you have plenty of clients, we want to hone in on the best. Gathering testimonials and transcripts helps capture the nuance of how your clients talk and think. Your best marketing is found in their words.
(02)
Step 2: Brand Message & Positioning
Positioning is essential to avoid wasting money on marketing, and messaging is key to stand out from the AI slop. We'll crystallize the right messaging and copy rules to train any AI skills.
(03)
Step 3: Customer Journey Map
This is a visual flowchart of every step your client goes through. It will show the holes in your funnel and where communication drops in fulfillment. With this living tool, we can see exactly what marketing projects to prioritize next.
(04)
Step 4: Founder-First Marketing Strategy
With the right copy rules and guiding content, you can stop your AI from sounding like a robot. Your AI will deeply understand your customer, and the humanity will be baked in. Your marketing team can start with better drafts and edit their work with a sharper perspective.
I’ve had the pleasure of working with Katy on several projects and cannot express how AMAZING she is to work with. Her ability to capture a brand’s voice and personality is unmatched. Plus, she is an absolute delight to work with!
Alexz Miller
Brandetize Agency
Working with Katy on my copy for my group coaching program was a dream. When I saw the copy for the first time I was like, “Oh my god, she has captured what I’ve been trying to say for years.”
Kristin Constable
Business Coach
I enjoy working with Katy so much. She writes in a voice that feels so authentic. We've worked on four separate businesses and she knocks it out of the park every time. Her empathy and care shows up in her work; you will feel supported and cared for!
Susan Chen
Vedic Meditation Teacher
A lyrically gifted, hilarious, and wish-fulfilling fairy, she’ll make your dreams come true while being an absolute joy to work with. Katy played a pivotal role in shaping the foundations of my brand- a brand I love.
Mark Krassner
Alignment Coach
Brand story stats over the years
I was certified as a StoryBrand Certified Guide and Copywriter for 8 years, teaching the hero's journey as a marketing tool.
150+
Clients over the years
85%
Referral-based clientele
12
Brand message workshops
8
Years as a copy consultant
5
Workshops given in 5 countries
Find funnel holes
Train your AI
work with katy
Guide high-ROI marketing with the right brand
foundations.
The goal: To install a brand brain into your marketing & AI, and diagnose the holes in your funnel.
If you're a growth-stage company with a small marketing team, you may start to notice that marketing, sales, and fulfillment are all fragmented. This is where a strong brand saves the day.
I work as a fractional brand director, defining the soul of your brand and installing it across your business: from lead gen, through sales, and into fulfillment and retention.
When you have a strong brand function in your business (and in your AI), you don't have to guess about alignment, campaign priority, or wasting time on useless marketing projects. I'll install that function, then train your AI and team to run with it.
(01)
Step 1: Define Your Ideal Client
Now that you have plenty of clients, we want to hone in on the best. Gathering testimonials and transcripts helps capture the nuance of how your clients talk and think. Your best marketing is found in their words.
(02)
Step 2: Brand Message & Positioning
Positioning is essential to avoid wasting money on marketing, and messaging is key to stand out from the AI slop. We'll crystallize the right messaging and copy rules to train any AI skills.
(03)
Step 3: Customer Journey Map
This is a visual flowchart of every step your client goes through. It will show the holes in your funnel and where communication drops in fulfillment. With this living tool, we can see exactly what marketing projects to prioritize next.
(04)
Step 4: Founder-First Marketing Strategy
With the right copy rules and guiding content, you can stop your AI from sounding like a robot. Your AI will deeply understand your customer, and the humanity will be baked in. Your marketing team can start with better drafts and edit their work with a sharper perspective.
I’ve had the pleasure of working with Katy on several projects and cannot express how AMAZING she is to work with. Her ability to capture a brand’s voice and personality is unmatched. Plus, she is an absolute delight to work with!
Alexz Miller
Brandetize Agency
Working with Katy on my copy for my group coaching program was a dream. When I saw the copy for the first time I was like, “Oh my god, she has captured what I’ve been trying to say for years.”
Kristin Constable
Business Coach
I enjoy working with Katy so much. She writes in a voice that feels so authentic. We've worked on four separate businesses and she knocks it out of the park every time. Her empathy and care shows up in her work; you will feel supported and cared for!
Susan Chen
Vedic Meditation Teacher
A lyrically gifted, hilarious, and wish-fulfilling fairy, she’ll make your dreams come true while being an absolute joy to work with. Katy played a pivotal role in shaping the foundations of my brand- a brand I love.
Mark Krassner
Alignment Coach
Brand story stats over the years
I was certified as a StoryBrand Certified Guide and Copywriter for 8 years, teaching the hero's journey as a marketing tool.
150+
Clients over the years
85%
Referral-based clientele
12
Brand message workshops
8
Years as a copy consultant
5
Workshops given in 5 countries
Find funnel holes
Train your AI
WORK WITH KATY
Guide high-ROI marketing with the right brand
foundations.
The goal: To install a brand brain into your marketing & AI,
and diagnose the holes in your funnel.
If you're a growth-stage company with a small marketing team, you may start to notice that marketing, sales, and fulfillment are all fragmented. This is where a strong brand saves the day.
I work as a fractional brand director, defining the soul of your brand and installing it across your business: from lead gen, through sales, and into fulfillment and retention.
When you have a strong brand function in your business (and in your AI), you don't have to guess about alignment, campaign priority, or wasting time on useless marketing projects. I'll install that function, then train your AI and team to run with it.
(01)
Step 1: Define Your Ideal Client
Now that you have plenty of clients, we want to hone in on the best. Gathering testimonials and transcripts helps capture the nuance of how your clients talk and think. Your best marketing is found in their words.
(02)
Step 2: Brand Message & Positioning
Positioning is essential to avoid wasting money on marketing, and messaging is key to stand out from the AI slop. We'll crystallize the right messaging and copy rules to train any AI skills.
(03)
Step 3: Customer Journey Map
This is a visual flowchart of every step your client goes through. It will show the holes in your funnel and where communication drops in fulfillment. With this living tool, we can see exactly what marketing projects to prioritize next.
(04)
Step 4: AI Skills
With the right copy rules and guiding content, you can stop your AI from sounding like a robot. Your AI will deeply understand your customer, and the humanity will be baked in. Your marketing team can start with better drafts and edit their work with a sharper perspective.
3-6 Month Projects
Strategy & Execution
No Agency, Just Katy
2 Slots Per Quarter
I’ve had the pleasure of working with Katy on several projects and cannot express how AMAZING she is to work with. Her ability to capture a brand’s voice and personality is unmatched. Plus, she is an absolute delight to work with!
Alexz Miller
Brandetize Agency
Working with Katy on my copy for my group coaching program was a dream. When I saw the copy for the first time I was like, “Oh my god, she has captured what I’ve been trying to say for years.”
Kristin Constable
Business Coach
I enjoy working with Katy so much. She writes in a voice that feels so authentic. We've worked on four separate businesses and she knocks it out of the park every time. Her empathy and care shows up in her work; you will feel supported and cared for!
Susan Chen
Vedic Meditation Teacher
A lyrically gifted, hilarious, and wish-fulfilling fairy, she’ll make your dreams come true while being an absolute joy to work with. Katy played a pivotal role in shaping the foundations of my brand- a brand I love.
Mark Krassner
Alignment Coach
Brand story stats over the years
I was certified as a StoryBrand Certified Guide for 8 years, teaching the hero's journey as a marketing tool. This year, I've stepped far more into strategy and love working with teams.
150+
Clients over the years
85%
Referral based clientele
8
Years consulting brands
12
Brand message worskhops/talks
5
Workshops given in 5 countries